A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
Colorescience announced this week that a selection of the company’s sun care / color products will be sold at Ulta.com—a sign, perhaps, of both company’s belief that consumer interest in health-forward makeup is on the rise.
The private label brand and beauty retailer has its offices in Bolingbrook, Illinois, a west suburb of Chicago, and this summer Ulta will open space in the heart of the city for up to 100 employees.